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C. Concept
Take A Deep Breath
What to expect (4:43)
You are not alone
Why am I the right mentor for you?
Do you REALLY want to do this?
Does a creative business fit your goals and lifestyle?
Take your new business for a spin before you commit
Understanding upfront what you need to know
Laying the groundwork
Profit versus Turnover
UK tax and legal: the fine print
Finding the correct business structure for you
How to make your business profitable and pay yourself first from day one.
Taking the first step
Steps to the perfect business name and identity
Branding: what it means and how to get it right
Marketing online versus offline, finding the right mix
Answering the hard questions
Is your business goal a toxic one??
What happens when things don’t go according to plan?
The harsh reality of running your own business.
How do you know if you should pull the plug?
Bonus Interviews with Successful Creative Business Owners
Interview with Award Winning Jennifer Hamley (20:55)
Interview with Simon Jordon: Listen for the knocking sound
Interview with Jenny Barton on running a long term creative business
Marketing online versus offline, finding the right mix
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